In your Article Settings, you can change the Tone of Voice.
Think of it as “from whose perspective is the article written”. You have the following options:
- Second Person (You, Your, Yours)
- First Person Singular (I, Me, My, Mine)
- First Person Plural (We, Us, Our)
- Third Person (He, She, It, They)
- Professional: Aims for objectivity, typically avoiding personal pronouns
Experiment with combining the Tone of Voice with the Intended Audience feature to match your brand’s tone. The Intended Audience feature is based on The 12 Brand Archetypes.