{"id":37,"date":"2024-01-26T14:51:01","date_gmt":"2024-01-26T14:51:01","guid":{"rendered":"https:\/\/topcontent.com\/ai\/guides\/?page_id=37"},"modified":"2024-10-22T12:58:39","modified_gmt":"2024-10-22T11:58:39","slug":"tone-of-voice","status":"publish","type":"page","link":"https:\/\/topcontent.com\/ai\/guides\/article-settings\/tone-of-voice\/","title":{"rendered":"Tone of Voice"},"content":{"rendered":"<p>In your <a href=\"https:\/\/topcontent.com\/ai\/en\/articles-settings\"><strong>Article Settings<\/strong><\/a>, you can change the Tone of Voice.<\/p>\n<p>Think of it as &#8220;from whose perspective is the article written&#8221;. You have the following options:<\/p>\n<ul>\n<li>Second Person (You, Your, Yours)<\/li>\n<li>First Person Singular (I, Me, My, Mine)<\/li>\n<li>First Person Plural (We, Us, Our)<\/li>\n<li>Third Person (He, She, It, They)<\/li>\n<li>Professional: Aims for objectivity, typically avoiding personal pronouns<\/li>\n<\/ul>\n<h2>Intended Audience<\/h2>\n<p>With the Intended Audience feature, you can match the tone of the article with your brand&#8217;s tone. This feature is designed to cater to the 12 Brand Archetypes, allowing our engine to generate text that will resonate more deeply with your specific target audience.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>The Magician<\/strong>: Brands that position themselves as magicians are seen as visionary and spiritual. They make dreams come true and create something special from ordinary things. Examples include Disney and Apple.<\/li>\n<li><strong>The Outlaw:\u00a0<\/strong>Also known as the Rebel, these brands represent liberation and revolution. They challenge the status quo and advocate disruptive innovation. Harley Davidson and Virgin are classic examples.<\/li>\n<li><strong>The Hero:\u00a0<\/strong>Hero brands are all about mastery, courage, and great strength. They aim to improve the world and inspire others to do the same. Nike is a classic hero brand.<\/li>\n<li><strong>The Lover:\u00a0<\/strong>These brands are all about intimacy, passion, and relationships. They often appeal to people\u2019s desires and aspirations. Victoria\u2019s Secret and Hallmark fall into this category.<\/li>\n<li><strong>The Jester:\u00a0<\/strong>Also known as the Joker, these brands are about fun, irreverence, and living in the moment. They aim to bring joy to people\u2019s lives. Examples include Ben &amp; Jerry\u2019s and Old Spice.<\/li>\n<li><strong>The Everyman:<\/strong>\u00a0Also known as the Regular Guy\/Girl, these brands are about belonging, being a part of the community, and connecting with others. Brands that fit this archetype include Ikea and Levi\u2019s.<\/li>\n<li><strong>The Caregiver:\u00a0<\/strong>These brands are all about service, care, and altruism. They seek to help and protect others. Johnson &amp; Johnson and UNICEF are examples.<\/li>\n<li><strong>The Ruler:<\/strong>\u00a0Ruler brands represent power, control, and leadership. They are often luxury brands that people aspire to. Examples include Rolex and Mercedes-Benz.<\/li>\n<li><strong>The Creator:<\/strong>\u00a0These brands are about innovation, imagination, and creativity. They encourage self-expression and aim to create enduring value. Lego and Canon are examples.<\/li>\n<li><strong>The Innocent<\/strong>: Innocent brands represent simplicity, purity, and nostalgia. They aim to recreate paradise and evoke childhood memories. Coca-Cola and Dove are classic examples.<\/li>\n<li><strong>The Sage:<\/strong>\u00a0Sage brands are about wisdom, truth, and intelligence. They seek to understand the world and provide insights. Google and The New York Times fall into this category.<\/li>\n<li><strong>The Explorer:<\/strong>\u00a0Lastly, explorer brands represent freedom, adventure, and discovering new frontiers. They encourage people to experience more of the world. The North Face and Jeep are examples.<\/li>\n<\/ul>\n<p><strong>Read more in our post about <a href=\"https:\/\/topcontent.com\/blog\/the-12-brand-archetypes-in-ai-text-generation\/\">The 12 Brand Archetypes<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In your Article Settings, you can change the Tone of Voice. Think of it as &#8220;from whose perspective is the article written&#8221;. You have the following options: Second Person (You, Your, Yours) First Person Singular (I, Me, My, Mine) First Person Plural (We, Us, Our) Third Person (He, She, It, They) Professional: Aims for objectivity, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":541,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-37","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/pages\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":9,"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/pages\/37\/revisions"}],"predecessor-version":[{"id":543,"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/pages\/37\/revisions\/543"}],"up":[{"embeddable":true,"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/pages\/26"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/media\/541"}],"wp:attachment":[{"href":"https:\/\/topcontent.com\/ai\/guides\/wp-json\/wp\/v2\/media?parent=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}