Online Marketing Specialist

We’re looking for a curious, digital marketing obsessed, opened-minded person that has an appetite for growing personally and professionally. If this is you, then you will love giving and receiving feedback and always want to be better at what you do. At Topcontent, your ideas matter and we want to hear more of them.

We want you to love Google and numbers and analytics and anything related to internet marketing. You will have a lot of tasks to do and will be super busy – all day long!

We will keep it simple; below is a list of things you will be doing and in order to apply for this role, you need to have a minimum of 3 years experience in these areas:

PPC

a. Google Ads

      1. Keyword Research and Competitor Analysis
      2. Campaign Setup and Management
      3. Ads Copy Creation
      4. Conversion Tracking
      5. Google Analytics Integration
      6. A/B Testing

b. Facebook & Instagram Ads

      1. Target Audience Creation
      2. Campaign Setup and Management
      3. Lead Generation

c. Remarketing

Analytics

a. Google Analytics

      1. GA Integration
      2. Event and Goal Creation
      3. Google Analytics certification
      4. Proven experience with GA and GTM implementations
      5. Experience in Google Analytics and Google Tag Manager
      6. Google Analytics certification

b. Facebook Analytics

      1. Pixel Setup
      2. Event Creation
      3. Solid understanding of Facebook’s ad auction, best practices, tools, bid and optimization strategies, and campaign objectives

WordPress

      1. 1-3 years of previous work experience in WP
      2. A thorough understanding of WordPress/customization applications
      3. Ability to understand analytical site traffic data and respond to customers’ patterns, trends, and usability needs
      4. Understanding of web standards/web browser capabilities and ability to create cross-browser and cross-platform compliant pages

In the future…

As you grow into your role and you get to know the company and your expertise grows, we would be offering you the possibility to also start taking on these areas too:

    1. KPI Tracking
    2. Market Research and Data Gathering
    3. Identifying Opportunities
    4. New Product Research
    5. Reporting
    6. Big Data processing

When you read this, this should sound exciting and you should feel super confident that you can deliver this! This will be your opportunity to shine in a company that is full of super stars!

This role will report to the Head of Business Development.

Ready to apply? If yes, click on this link and let’s get the process started. Check out our tips on how to apply for a job with Topcontent!