Giving writers good and clear instructions improves the quality of their work.

To make your life easier, we have created instruction examples for different types of content requests. These instructions are all tried and tested; They work.

Just find the type of text you want to order, copy the instructions and paste them into the “instructions for the writer“-field.

Select the type of article you want:
  1. Generic articles instructions
  2. Finance/Blogs/News instructions
  3. iGaming instructions
  4. E-commerce instructions

Generic articles instructions

Standard quality, generic article

Tone of voice: Engaging, informative, clear and easy to read

  • Write an article about the topic in the title.
  • The text should be informative and factually correct.
  • Make the content enjoyable to read.
  • Write clearly and to the point, without any unnecessary fillers/repetitions.
  • Aim to have a good flow throughout the whole article, by writing good topic sentences and connecting sentences well.
  • Use an active language and keep sentences short.
  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.

Business quality, generic article

Tone of voice: Engaging, informative, clear and easy to read

  • Write a Business Quality article about the topic in the title.
  • Make the content enjoyable to read.
  • Write clearly and to the point.
  • Aim to have a good flow throughout the whole article, by writing good topic sentences and connecting sentences well.
  • Use an active language and keep sentences short.
  • The text should be of Business Quality: No fluff, filler or unnecessary repetitions.
  • The text should give well-researched and factually correct information which offers the reader deeper insight into the topic.
  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.

Finance/Blogs/News instructions

Loan article

Tone of voice: Informative, clear and easy to read

  • Write an objective and informative text about the subject in the title.
  • It is important that the text is well-researched, that the facts are correct.
  • It’s important that the text does not encourage irresponsible consumption (don’t write about taking a loan to go on a dream vacation or to buy a new purse).
  • Aim the text to people thinking about taking a loan or that are interested in finding out more about the subject.
  • Make the content enjoyable to read.
  • Write clearly and to the point, without any unnecessary fillers/repetitions.
  • Aim to have a good flow throughout the whole article, by writing good topic sentences and connecting sentences well.
  • Use an active language and keep sentences short.
  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.

Blog article

Tone of voice: Engaging, informative, honest, clear and easy to read

  • Write a blog post about the topic in the title.
  • The text should be informative and factually correct.
  • Make the content enjoyable to read.
  • Write clearly and to the point, without any unnecessary fillers/repetitions.
  • Aim to have a good flow throughout the whole article, by writing good topic sentences and connecting sentences well.
  • Use an active language and keep sentences short.
  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.

News article

Tone of voice: Informative, newsworthy, objective – clear and easy to read

  • Write a news article about the topic in the title.
  • The text should be informative and factually correct.
  • Ensure the article has an objective and informative tone with newsworthy information.
  • Start off with the most important information (The Five Ws) and explain deeper further down in the article.
  • No personal opinions or filler should be included.
  • Make the content enjoyable to read.
  • Write clearly and to the point, without any unnecessary fillers/repetitions.
  • Aim to have a good flow throughout the whole article, by writing good topic sentences and connecting sentences well.
  • Use an active language and keep sentences short.
  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.

iGaming instructions

Casino review

Tone of voice: Engaging, informative, honest, clear and easy to read

  • Write a casino review of the casino in the title.
  • The text should be informative and factually correct for the target market.
  • Make the content enjoyable to read.
  • Write clearly and to the point, without any unnecessary fillers/repetitions.
  • Aim to have a good flow throughout the whole article, by writing good topic sentences and connecting sentences well.
  • Use an active language and keep sentences short.
  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.
  • See an example text here.

Game review

Tone of voice: Engaging, informative, honest, clear and easy to r

  • Write a review of the game in the title.
  • The text should be informative and factually correct for the target market.
  • Make the content enjoyable to read.
  • Write clearly and to the point, without any unnecessary fillers/repetitions.
  • Aim to have a good flow throughout the whole article, by writing good topic sentences and connecting sentences well.
  • Use an active language and keep sentences short.
  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.
  • See an example text here.

Landing pages

Tone of voice: Engaging, informative, honest, clear and easy to read

  • Write a landing page to the site in the title.
  • Make sure to write correct information about what the site is about and welcome the reader.
  • Make the content enjoyable to read.
  • Write clearly and to the point, without any unnecessary fillers/repetitions.
  • Aim to have a good flow throughout the whole article, by writing good topic sentences and connecting sentences well.
  • Use an active language and keep sentences short.
  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.

E-commerce instructions

Category text

Tone of voice: Engaging, informative, honest, clear, selling and easy to read

  • Write a category text about the products on the site.
  • The text should be positive, selling and highlighting the advantages (not limitations).
  • Example 1: how can the products help the customer?
  • Example 2: What problems can the products solve?
  • Example 3: how can the customer benefit by buying these products?
  • The products can change so don’t mention specific products, describe what the category contains generally.
  • Do not mention anything that can change like; delivery terms, payment methods or prices.
  • General instructions: Category texts are used in webshops products. The purpose of this type of text is two-fold:
  1. To increase the visibility of the webshop on Google (especially when someone googles for a particular product).
  2. To entice the customer to buy (to convert)
  • The descriptions:
  1. should contain the keywords the client has specified (product name).
  2. should be factually correct.
  3. should not make any promises that can’t be kept (e.g. “this shirt will look as good after 100 washes as it did brand new”).
  4. should be positive and talk about what one can do with the products. They should NOT bring up the limitations of the products.

Yes: “The non-stick coating makes it possible to cook without using fat, making for healthier meals.”
No: “Cannot go in the dishwasher. Do not use washing up liquid when cleaning. Do not leave near children.”

  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.
  • See an example text here.

Product text

Tone of voice: Engaging, informative, honest, clear, selling and easy to read

  • Write a text about the product in the title.
  • The text should be positive, selling and highlighting the advantages (not limitations) of the product.
  • Example 1: how can the product help/what problems can it sort?
  • Example 2: how can the customer benefit by buying this product?
  • Do not mention anything that can change like, delivery terms, payment methods or prices.
  • General instructions: Product texts are used in webshops, for each individual product. The purpose of this type of text is two-fold:
  1. To increase the visibility of the webshop on Google (especially when someone googles for a particular product).
  2. To entice the customer to buy (to convert)
  • The descriptions:
  1. should contain the keywords the client has specified (product name).
  2. should be factually correct.
  3. should not make any promises that can’t be kept (e.g. “this shirt will look as good after 100 washes as it did brand new”).
  4. should be positive and talk about what one can do with the products. They should NOT bring up the limitations of the products.

Yes: “The non-stick coating makes it possible to cook without using fat, making for healthier meals.”
No: “Cannot go in the dishwasher. Do not use washing up liquid when cleaning. Do not leave near children.”

  • If there are any requested links, anchors or keywords, please make sure they are added naturally in the text.
  • See an example text here.