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Why blog more?

As you start your online website journey, you will start to notice that content creation is really the way to get ahead. Great blog content is key in standing out from the crowd and ranking well on any search engine. Take a look at some of the reasons why you should be focusing more on high-quality content in your blog.

Blogging gets you noticed

As a starting point, blogging helps get you and your website noticed. Content creation is the name of the game here, as you will need to have quality content that provides something that readers are looking for. The longer someone stays looking at your blog, the more the search engine will rate it as relevant. This will, in turn, drive more traffic your way. Let’s also point out that search engines like Google love websites that offer regular new content especially if it’s quality writing.

Ensuring that your blog is regularly updated with a meaningful and relevant blog post will get your site ranked higher on Google as you’re sending all the right messages for rising your website up through the search results. Subsequently, your content will start to rank higher.

Expand your reach through shares

As you begin to make yourself seen, there are other ways that your blog content will get shared too. Once you’ve started building that base, you won’t need to rely solely on Google either. Instead, you can start to make use of social media, as readers will begin to share your content across other platforms. Even better though, Google will see the sharing signals that come from these social media shares and this will also feed back into how high your blog ranks in the search engine too!

Boost sales

Great blog content is key too as it will make the difference between customers visiting and those that return. Good or expert content is key to customer retention. Rather than forcing ideas down your customer’s throat, it can be a good idea to build your blog posts through more indirect means. Many people prefer to do their own research, reaching their own conclusions regarding a particular product or brand.

Your blog articles should therefore be well written, replete with the best content, offering an expert view, but in a way that also allows readers to go through the cycle by themselves. Readers reaching their own conclusions is often an effective sales technique as you can promote your brand in a more indirect manner.

Blogging builds your brand

Subsequently, with all this content marketing in your blog posts, you will be slowly building your brand too. The tone you utilise in your blog will be part of this, but so will regular updates.

Most of you will be looking to become market leaders in your area of expertise so your writing needs to reflect this. Regular blog posts will mean readers start to rely on your information using you as a knowledgeable and trusted source. It can also mean that readers will feel closer to you as a brand, especially if you develop a trustworthy relationship within your blog and its content.

What’s also often overlooked is the fact that readers can leave comments on blog posts too, actively engaging with your site and blog, building further rapport. And none of this will hurt you in the long run.

A great blog post improves your SEO

We’ve already covered some of the ways great blog posts can help your SEO, but there are still some more. As you write more unique content for your blog your site will automatically be linked to a greater number of keywords. With more keywords in a post or blog comes more hits when customers search for you online.

Google indexes every blog post so the more content you are writing, the more keywords you produce, again helping you become optimized for SEO. This will help customers organically find your website and content, which is exactly what helps to get you ranked even higher with Google. It all goes around feeding into itself.

So, how can you improve your blogging skills to get people to read your content and keep coming back for more?

Offering great blog post content

Have a personality

It’s always important to be relatable though professional, appealing to your audience through your blog content. And through this more informal medium, you can use great Call to Actions (CTAs) in your writing to encourage readers to follow up. Being more human in your writing style, i.e blogging, is often the best way to get higher conversion rates.

Without a blog, websites can often be boring and impersonal. Changing that with great blog content is a quick step to better successes.

Constant stream of quality content

As we mentioned, being regular with your content is also key. You should be operating with a strong social media presence. Here it is advisable to share only your own posts and content rather than constantly sharing someone else’s. That way you show you have confidence in your own brand and content as well as helping yourself achieve better rankings through unique content production.

And this is where we at Topcontent can help you to achieve these goals. Take a look at what our blog writing services can offer you.

With Topcontent you get blog writing services that sell

Content marketing from native blog writers

At Topcontent our blog content is created by blog writers native in your specific language. We also make sure that their content writing services meet the topic you require. This means that all the content writing we produce is tailored and optimized to your needs remaining relevant and engaging. The posts our professional writers create will also have content marketing elements incorporated to ensure your posts meet your SEO needs, again ensuring optimization.

Informative and engaging blog posts

With our blog article writing service, you will get a boost online thanks to our informative and engaging posts that will help you to better reach your customers. No matter the product or service you’re selling, having a blog with great content is the best way there is to not only reach your consumers but also to broaden your target and aim at prospective ones. Our blog writers are well aware of this and take the time to do their research creating useful, unique and informative SEO blog posts specifically tailored to your brand.

Monetize your blog and sell more

Great content is the best way to monetize your blog. With great blog posts, written with your target audience in mind, you’ll be able to take your services and products a step further, by making them available to a wide range of potential customers. Hiring the services of a blog writing company will set you free to focus on everything else your business demands.

What makes a great blog post?

Having an attention-grabbing headline

Writing a blog post can be daunting, but one thing’s for sure: coming up with an attention grabbing headline is fundamental.

A great first paragraph

This is all about first impressions. To grab your audience’s attention right from the start, it’s fundamental to have a catchy first paragraph.

A call-to-action

A great blog post must have a captivating call-to-action to lead your potential customers into buying your products or services.

Interesting points

Your blog post must be put together with interesting and compelling points that can wrap up your message in the best way.

How we ensure quality content

Professional writers and translators

Topcontent has a great array of writers and translators who perform their work in more than 15 different languages. This way, by using our services, you can rest assured that your blog will reach a large worldwide audience. We provide a full top to bottom service so you won’t need to look out for other companies to complement our offers.

Great quality control

We have a unique way to ensure the quality of the content we produce. Besides having a great team of professional writers that can create top-notch blog posts, once the content is done, a second team handles it. Our proofreaders will ensure that the text produced is ready to be sent to the next stage. Quality checkers will then perform one last quality control before delivering.

Innovative delivery system

We have a state-of-the-art and truly innovative delivery system that will make the process of ordering and receiving content a total breeze. You can order your blog posts or translations in different ways. You can use one of our integration tools to connect your blog to our system, use our convenient self-service system or have a project manager helping you out through the process.

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Frequently asked questions on blog content writing

  • How do you write good blog content? You need to focus on your audience and create an engaging and compelling text. It must be well-structured, include informative sub-headings and contain a call-to-action.
  • How long should a blog post be? This depends on your situation and goals. However, studies show that an effective blog post should be around 1200+ words.
  • How many paragraphs should a blog post have? The number of paragraphs depends on your message. Paragraphs should be, however, short and concise, with two or three sentences per paragraph.