Publishing in-depth how-to guides for your website is a great way to publish long and detailed articles on your site. Long posts tend to perform better in search results. In fact, the average word count of a Google first page result is 1,890 words (source).
Benefits of buying how-to guides
- Increase traffic from search rankings
- Higher rankings in search results
- You get to showcase your expertise and knowledge
- Cover many longtail keywords
What should I write a guide about?
To get the most bang for your buck, choose topics that are “evergreen”. Evergreen content is content that will not become irrelevant any time soon (people will search for this for a long time).
Write about topics that are relevant to your target audience, your website topic and the interests of your ideal customers. For example, if you run a webshop that sells shoes, a great topic for a guide would be “How to choose the best running shoes”.
How long should how-to guides be?
As we mentioned above, the average word count of a first-page result in Google has almost 1,900 words. However, the most important thing when writing how-to guides (or any other content), is that it’s useful. If you can cover an entire topic with 1,000 words, do that. But if you have lots of knowledge and useful information about the topic, aim for more than 2,000 words.
We’re facing a new era with Voice Search. How can you write content optimized for voice search? Just like that. Use questions in your sub-headings and answer them in your paragraph. This increases your chances of:
- Be shown in voice searches
- “Winning” the featured snippet in search
- Covering more long-tail keywords
How do I order how-to guides from Topcontent?
We’ve said it before, and we say it again: Spend your time wisely. Do what you do best, and leave time-consuming tasks, such as writing content, up to the experts (unless you’re an expert content writer yourself).
Just click here to contact us, fill in your details, sit tight for a few minutes, and someone will be in contact.