In this day and age, running an online business is hard because it requires lots of content writing. With all the different aspects of a website, blog and social media posts, keeping up-to-date with SEO can be pretty overwhelming. So how can you get all that writing done while still managing the distribution, publishing and editing parts of the business? Hire a content writer – that’s how!
Hiring a writer to do this work for you is a great way to take some of that workload off your shoulders. Furthermore, if you are looking to attract people to your site or you want to improve your visibility online, then you need high-quality content.
It takes a lot of time to write a piece, edit it and then publish it. Imagine that you do this three times a week – hours can be gone, which you could have used for something else. So yes, get yourself a good content writer and free up some time to allow you to do the other essential things for the business such as creating plans, building links and spreading awareness of your brand.
Start Looking in the Right Place
It’s all well and good knowing that you need a content writer, but where can you find one? You can outsource content writing by contacting blog writers you admire. If the specific writer isn’t available, they might know someone else who is or be able to refer you to a company that employs high-quality writers. Alternatively, some agencies, such as yours truly, offer great content services.
There’s still the issue of choosing a writer or an agency though. Many writers won’t have the tone you want, aren’t familiar with SEO and content marketing, or they’re not good with deadlines. However, if you know what you’re looking for, it’s a little easier.
Tips for Getting a Good Content Writer
1) Check for High-Quality Writing
You’ve found some good writers. Now put them through their paces. You shouldn’t just be okay with good writing – you’re after the best writing. Content writing is the type of work that will engage your audience, capture their imagination and keep them coming back for more. When you find a writer that can do that for you, pay them what they’re worth as the work they’re doing for you is worth it. Never be scared to pay for better quality work; bear in mind that high-quality writers aren’t cheap. At least this way, you’ll know it’s done well the first time around, saving you time on rewrites, corrections and what have you.
2) Remember the Readers
Another aspect to think about is your readers. It’s all about them and what they would like to read about and find helpful. This means that your choice of both article and writer shouldn’t focus on SEO. A good content writer will be able to turn their hand to anything, be ready to take your brief and make it work. It’s also important to remember at this juncture that doing this well isn’t just about the writing. Formatting, images, editing, and SEO will come into play. If you can find a writer that has these skills, well, that’s even better. Otherwise, you might have to think about finding another freelancer!
3) Review their Previous Projects
When you have finally found a good content writer, it’s time to do some final digging to make sure they’re as good as they look on paper. At this point, it’s a good idea to ask for a few samples of their writing. Once you’ve got them, run them through Copyscape to make sure that they are original works. If they’re not, they could be selling these articles to other sites or merely rehashing old work. This will not help you in your quest to increase web traffic. If they’re producing spun work to sites, they may very well do the same thing to you.
So, there you have it. You may be feeling that this is all rather a lot of work and that maybe it’s too much hassle, but we can assure you that it’s not. This may take a little time at the start but you’ll save so much time later on down the road. Getting a good content writer on board is one of the best moves you can make and will protect and improve your brand. Fake content writers, or companies that churn out repeat content, aren’t hard to find so take the time to check them all out. You won’t be disappointed in the long run.
If you’re still stuck on where to start, we can help you out. We provide high-quality content from a dedicated team of content writers. Do you want your business to get noticed, increase traffic, or provide quality content for your readers? If your answer is an unequivocal yes, then look at what we offer at Topcontent.