What Happens When You Don’t Use Premium Content on Your Site

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Many people think that they can create a website, fill it with content and then sit back and relax as their visitor numbers (and sales) go through the roof. There was a time, many years ago, where this was reasonable thinking, but Google is now stricter than ever before, and this method is no longer as fruitful as it once was.

Nowadays, Google’s mission is to take all the useful information in the world and make it accessible to everyone with an internet connection. Therefore, in order for your website to be ranked well, it has to be something that Google deems useful, something that will hopefully teach your readers something.

Before you look for an SEO ninja, know first what the exact implications of not using premium content on your site are. Keep reading to find out, and after you have finished, it is guaranteed that from now on you will be making extra sure that everything you upload to your site is nothing but premium content.

If you want backlinks, you need premium quality content

A backlink occurs (naturally) when another website owner finds your content to be useful, so they include a link back to your site. If that website happens to be ranked highly by Google, it could drastically increase the number of people who visit your site. The search engine giant looks very favourably on backlinks (unless they find out that you are trying to manipulate their algorithm by buying these from a shady source). So the more sites that link to you, the higher your site will be in Google’s rankings.

However, it stands to reason that if your site lacks premium content, the chances of anyone linking back to you are pretty slim, to say the least.

You won’t rank high on Google with poor quality content

Search engines such as Google analyse every single site to make sure that the content that is being displayed is of premium quality. For Google, premium content is something that is original, actionable, accurate, engaging, and educational. If Google deems that your content is not up to scratch, then your Google rankings will take a severe beating.

Google’s rankings are crucial as it dictates which page of the SERP (search engine result page) your website will appear on. Let’s be honest with ourselves here – when you are searching for something on Google, how often do you click on to the 3rd, 4th, or 5th page of the search results? Unless you just want to compare, your answer to that question must be rarely or never. Even if you do, you almost certainly don’t go beyond page 10.

Therefore, if your Google rankings are poor because your content is not of high quality, fewer people will find out about your site. This only means that it’s less likely that your content will be shared. And if no one is visiting your site, what’s the point of even having one?

Make your website visible on Google

Or your website has to be seen, for that matter. By now, you should have a clear understanding of the negative effects that poor quality content will have on your site. Your Google rankings will take a huge hit; fewer people will come across your site, which, in turn, means fewer shares with colleagues, friends or family members. Furthermore, there will be lesser to no chance that you will convert site visitors to paying customers.

Read about How to Increase your e-Commerce revenue with Top Quality Content on our blog

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If you are looking for premium content for your site, we will be glad to help you out. Topcontent has produced a significant number of premium content for various clients. Click here to learn more about our services, or scroll down to receive a free quote!

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About the author

Sheldon Muchmore
Editorial Writer for TOPCONTENT.COM