Why is content important in a website – and why it should be premium quality

Woman covering her eyes with her hands

Many people think that they can create a website, fill it with content and then sit back and relax as their visitor numbers (and sales) go through the roof. There was a time, many years ago, where this was reasonable thinking, but Google is now stricter than ever before, and this method is no longer as fruitful as it once was.

Nowadays, Google’s mission is to take all the useful information in the world and make it accessible to everyone with an internet connection. Therefore, in order for your website to be ranked well, it has to be something that Google deems useful, something that will hopefully teach your readers something. This is when we can answer to the question why content is important in a website; your site’s position in search engines is highly is linked to your content quality. Let’s take a look at what happens when you don’t use premium quality content on your website.

Why is content important in a website

If you want backlinks, you need premium quality content

A backlink occurs (naturally) when another website owner finds your content to be useful, so they include a link back to your site. If that website happens to be ranked highly by Google, it could drastically increase the number of people who visit your site. The search engine giant looks very favourably on backlinks (unless they find out that you are trying to manipulate their algorithm by buying these from a shady source). So the more sites that link to you, the higher your site will be in Google’s rankings.

However, it stands to reason that if your site lacks premium content, the chances of anyone linking back to you are pretty slim, to say the least.

You won’t rank high on Google with poor quality content

Search engines such as Google analyse every single site to make sure that the content that is being displayed is of premium quality. For Google, premium content is something that is:

  • Original
  • Actionable
  • Accurate
  • Engaging
  • Educational

If Google deems that your content is not up to scratch, then your rankings will take a severe beating.

Google’s rankings are crucial as it dictates which page of the SERP (search engine result page) your website will appear on.

Let’s be honest with ourselves here – when you are searching for something on Google, how often do you click on to the 3rd, 4th, or 5th page of the search results? Unless you just want to compare, your answer to that question must be rarely or never. Even if you do, you almost certainly don’t go beyond page 10.

Therefore, if your Google rankings are poor because your content is not of high quality, fewer people will find out about your site. And if no one is visiting your site, what’s the point of even having one?

Let the Experts work on your content

Now you know why content is important in a website, and it’s time to start filling your pages with top-quality content! We will be glad to help you out. We have produced a significant number of premium content for various clients over the years.

Check out our content writing services and start ordering content!