Five qualities a casino writer should have

casino writer

Finding the perfect casino writer is no walk in the park. With the online gambling industry taking home over £3billion from 2018 to 2019, you don’t want to take any chances when it comes to your business. A good casino writer can bring in more paying customers, but a great one will bring in more paying customers. 

But finding a great casino content writer is trickier than it might seem. With so many options out there, it can be hard to know what to look for. Should you hire an in-house writer or a freelance writer? Get together a whole writing team? Outsource your writing to content providers? Hiring an experienced, knowledgeable casino writer is one option, and when you find the prefect one, it can be a worthwhile investment.

In this post, we’ll share the five qualities you should look for when hiring a casino writer to make sure you get the best copy possible.

1. Experience in the igaming industry

A casino writer with no experience in casino writing is a recipe for disaster. The gambling industry is a niche subject, with lots of unique terms and rules and regulations. Trying to write a good casino review when you have no experience or knowledge of casinos is practically impossible. 

An experienced casino content writer will be up to date on all the necessary information. And if they’re still fairly new to the industry, they should be diligent enough to do thorough research. There are plenty of resources out there to help a new casino writer get to grips with the terms

2. Fluency in your native tongue

Whether you’re based in the UK, Finland, or France, you need to find a casino content writer with the same native tongue. Even those proficient in multiple languages are prone to making small mistakes when writing in a second or third language. These small mistakes will be instantly obvious to a native speaker visiting your website. This might make your business look sloppy or unprofessional, which you don’t want.

A great casino content writer knows how to wield language to the best of their abilities. They’ll know all the correct casino lingo and terminology in their native tongue. They’ll also have a firm grasp on the rules and regulations specific to their country.

3. Excellent knowledge of SEO

You want your casino content to rank well on Google so that it reaches more potential customers. This means your casino writer needs to be fluent in SEO. They should be familiar with all the SEO guidelines which will make your site rank higher in the search results. 

Be wary of writers who claim to be knowledgeable in SEO, only to resort to cheap tricks like keyword stuffing. This goes directly against Google’s SEO guidelines. Rather than improving your site’s ranking, tricks like this will instead get your site blacklisted. It goes without saying that being blacklisted is against your interests as a business. 

4. Strong organisational skills

More people than ever are working from home, and this most likely includes your potential casino writer. When working from home, strong organisational skills are a must. There is no superior around to make sure everyone stays on track. Ensuring your content writer is highly organised will mean no missed deadlines. 

Even though most freelance writers work from home anyway, you need to be sure their organisational skills are honed to perfection. As a casino writer will complete work both for you and their other clients, you must ensure the writer you hire is used to juggling multiple deadlines and won’t miss yours due to other work assignments.

5. An eye for fairness

Writing a good casino review is all about balance. Your customers are not naive, and it would be damaging to your business for you to assume this. Rave reviews which don’t address any negatives will be an instant red flag. 

Experienced casino content writers know how to achieve balance with their copy. A fair review which addresses both the positives and negatives of a casino or slot will be more likely to gain new customers. Customers read reviews in order to make an informed decision. The reviews need to include all sides so the customer knows exactly what they’re in for.

Still not sure you’ve found the perfect casino writer?

Finding a good content writer is hard. Even though you take into account all the tips listed above, finding the perfect casino content writer requires some work. Luckily we have a solution where you can take the easy way. 

Here at Topcontent, we provide igaming content and translations in 20+ languages, and we work with experienced, professional writers from around the world. With us you don’t have to spend weeks hunting down a freelance writer, or chase them up on deadlines. We’ll do all of that for you! 

Our casino writers know all the ins and outs of the gambling industry, and have an excellent knowledge of SEO. You can rest assured your igaming content will be flawless from our experienced casino writers.

Get started today; you only need to sign up, place your order and have the content delivered to you, ready for publication. Whether you need casino reviews or game reviews, we can help your igaming website stand out from the crowd, rank better in search engine results, and reach new customers. 

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About the author

Abbie Walker
Editorial Writer for TOPCONTENT.COM