Should you apologise or apologize?

How grammar impacts SEO and why knowing what your client wants is important

In the modern world, that marvellous little tool in your back pocket is literally the reason the world is our oyster. The internet – and all devices able to connect to it – is why search engines were invented in the first place. On an average day, Google alone receives over 40,000 search queries per second, making it the most popular search engine on the planet. This information successfully puts into perspective the reason why search engine optimization (SEO) is so important for online marketing.

What is SEO?

SEO is a set of online tactics in internet marketing that is used to increase the quantity and quality of website traffic towards your page through organic search results. These tactics may include keyword usage, link optimization, social metrics, and a dozen other little features that, if done right, can truly affect your website’s visibility.

Increasing the amount of people visiting your site is ultra-important.

Even more important, however, is the type of visitors your website is attracting. You want to attract people who are interested in buying what you’re selling. This may sound outrageously simple, but, given the absolute barrage of information that Google and other popular search engines have to crawl through, it’s certainly not unheard of to be directed to a website that holds absolutely no interest to you. And that is, quite clearly, poorly executed SEO.

Knowing your audience

Writing SEO-friendly content is a huge part of reaching the right audience. Writing creatively is all very well. You also have to keep in mind exactly who you are aiming your content at. A good example might be our own writer’s blog. Content is angled towards our target audience – writers, in a bid to provide assistance for our existing writers as well as attract new talent.

Keeping globalisation in mind is also essential. It’s important to remember that you are rarely writing on a local scale. Hence, if you are targeting content at an American rather than a British market, your writing needs to reflect that. Simple but important details such as differences in grammar (this is where apologise/apologize comes in!), traditions and customs of your target audience’s country can potentially make or break a sale.

Consistency throughout your text is another priority to bear in mind. Many freelance writers often have plenty of projects on the go. If you can’t work on a particular text for a couple of days, it’s very easy to forget the details of your brief. That’s why we recommend refreshing your memory and double-checking exactly what grammar guide or style you are meant to follow for your text. Check out our comprehensive guides for more insights.

Try it out!

Are you ready for your content to reach the right audience? Drop us a line and join our community of fantastic writers.