Sometimes it seems that the written word consists of nothing more than regurgitated content. It seems the internet, as infinitely copious as we have been led to believe, nevertheless is crammed full with recycled articles
When it comes to filling their website with content, e-businesses have one of two choices: creating all their content in-house, or choosing to outsource content creation. But when and how would it be best to
Blogs can be a useful tool for your business. An important point to keep in mind when you’re publishing your blog posts is that you’re writing not only for a living, breathing audience, but also
We all know the importance of quality content. Engage your customers, we hear. Watch your titles, we are told again and again. Use keywords wisely, we read in every content marketing blog post we come
Starting an online business has never been easier. Just a few years ago, setting up an e-shop implied going to the considerable expense of hiring a web designer. Not anymore. Thanks to online e-commerce platforms, you
The New Year. A time for fresh resolutions, fresh goals. A time to evaluate what’s working and what’s not. A time to implement a content marketing strategy for your new webshop, or revamp the current
Think ‘online playground’ and your next thought will definitely be ‘igaming’. The online gaming sector accounts for 33% of all British gambling, making it the largest gambling sector in the UK alone, while the US
Gone are the days when you could stuff your website with “filler” content and get away with it. Now, Google will penalise inferior content, so content writing for e-commerce sites is given much more importance.
What exactly is high-quality content? Before we move any further, let’s discuss briefly what exactly is good content. High-quality content is more than great grammar, perfect punctuation and immaculate spelling. It’s more than a well-chosen
Penalties are always bad news. Especially when they’re handed to you by Google. But, unlike sports penalties where a player is sent packing with egg on his face, the effect of a Google penalty is
What do Automattic, Zapier and Toggl, among many others, all have in common with Topcontent? Their workforce is made up of remote workers. “Remote working is here to stay,” says a recent report by Buffer,
Content, in its broadest sense, can be defined as any material that is used to fill a document or publication. Dive in a little deeper, and you’ll find that great content is better defined by
Congratulations. You are the proud owner of a streamlined webshop or a new website. Now, it’s time to start filling those pages with content. You are now faced with two choices: taking the time and
Repeating the same keyword over and over again (known as keyword stuffing) in your website content is likely to mark it out as poor quality – with some consequences. The way to go is to
Category descriptions are short texts used in e-commerce websites to describe a group of products. For example, a site selling pet equipment would most likely group their cat food products as dry cat food, wet
The ease of making online payments and the competitive prices to be found on various e-commerce platforms render internet shopping a convenient and cost-efficient option for many modern buyers. With so much virtual competition, it’s
Apart from premium content, web design is one of the first aspects to meet the eye once a user lands on a site. That’s why every effort should be made to create a streamlined, visually
“Every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.” – John McCarthy Over 60 years after John McCarthy
If you think the main objective of writing a product description is to accurately describe a product then you are missing something crucial. A good product description goes beyond simply saying what a particular product looks
One look at Toys ’R‘ Us is enough to show any business owner that the way forward is definitely virtual. E-commerce websites are a dime a dozen, the competition is fierce and potential buyers number
We all know it: to work from home really is all it’s cracked up to be. Jobs from home are great for both employees and employers. Companies are able to cut down on costs and
If your business is mainly online, you’ll be very familiar with the term SEO that stands for “search engine optimization”. Most probably, you’ll also have heard a number of myths surrounding of its fate. One
Though hardly uncommon, hijacking a domain is a relatively new kid on the block of criminal offences, but it has a lot to do with the rise and rise of the internet. In simple terms,
Launching a new product is one of the most exciting moments a company can go through. And it’s even more exciting if the product being launched is aimed at a global market. Whenever that’s the
One of the most popular sites for bargain hunters is undoubtedly eBay. Here, as the site itself proclaims, customers can “shop for anything” at unbelievably inexpensive prices. These prices could for example never be matched
What is an influencer? Influencer marketing is a form of marketing in which focus is placed on influential people on social media, rather than the target market as a whole. It identifies the individuals who
The online casino industry has taken the world by storm. Dangerous, thrilling and rife with unexpected (and sometimes carefully orchestrated) windfalls, there’s certainly plenty of reasons why both players and savvy business owners are falling
In addition to great content, photographs are one of the most essential parts of your website. Images are an important tool that, if used right, may do wonders for your content marketing. But how do