Sometimes it seems that the written word consists of nothing more than regurgitated content. It seems the internet, as infinitely copious as we have been led to believe, nevertheless is crammed full with recycled articles and repeated opinions, and producing or procuring unique content is as unlikely as discovering the proverbial pot of gold.
But the bid to create original content should not be as difficult as it sounds. We have gathered some tips to this article to show you how to write unique articles the easy way.
#1 Spy on your competitors
“Keep your friends close, and your enemies closer” is an adage that certainly applies to writing fresh, engaging copy. If you want to be different – and better – than your competitors, it’s worth having a look at what they are producing. Their social media pages and blogs can potentially reveal tons of interesting information that you can use to your advantage and set you well on your way towards producing original content.
This technique is known as social media measurement, and is a great way of finding out how customers are reacting to your competitors’ brands, thus paving the way towards honing your own content marketing strategy. If something’s not working right with them, that’s your ticket. Swoop in, fill in the gaps, and thrust your competitor straight out of the competition.
#2 Build new content around relevant long-tail keywords
We’ve been told so many times that the modern internet user has no time to spare, that it’s easy to fall into the trap that is incorrect keyword usage. It’s an interesting paradox that the oh-so-busy online customer can only afford to give a homepage a cursory glance before clicking the back button, yet has the time to type a 20-word Google query on a miniscule smartphone keypad.
Yes, conducting meticulous keyword research is part of how to create unique content; use more specific, long-tail keywords to target user intent and create interesting content to provide the information internet searchers are looking for.
#3 Take advantage of your old content
“Change is the only constant in life,” said Heraclitus, so if homeostasis is what you’re aiming for, it’s time to shake things up. Recycled content is a definite no-no; but regularly updated content is an absolute given. Diving deep into your past blog posts and breathing new life into old articles can be an easy way to create original content by using past labours to get new fruits; and by new fruits, we mean new visitors, who will be attracted by the fact that you are making an effort to keep up with current trends.
#4 Cover various topics with “How to” articles
If there’s one thing visitors are looking for, it’s answers. Modern consumers don’t want to know what they should and shouldn’t do – they want to know how to do it. That’s why how to titles, such as “How to create a unique blog”, are some of the most popular out there.
#5 Use available tools to come up with unique topics for your articles
However good you are at paraphrasing, circling around the same topics does nothing to give your content a unique angle. In a world where everything is disposable, so is content, and anything that doesn’t scream new and dynamic is discarded as quickly and thoughtlessly as a plastic straw.
Regularly brainstorming new topics for your content schedule is one way. An even easier way is to use a blog topic generator such as Hubspot, which generates thousands of interesting titles based on inputted nouns. For example, after typing in content, article and writing into the Hubspot blog title generator, you get five relevant topic suggestions:
- Content: Expectations vs. Reality
- Will Content Ever Rule the World?
- The Next Big Thing in Writing
- Content Explained in Fewer Than 140 Characters
- This Week’s Top Stories About Content
Keeping an eye on Google Trends may prove even smarter. Rather than generating new titles and topic ideas, Google Trends allows you to feel the waters around certain topics. You can browse a particular topic and determine consumers’ interest in that topic. It also allows you to explore related themes, as well as gain insight into consumer queries.
How to get unique articles the easy way
If you are wondering how to write unique articles the easy way, the answer is: you should let others do the work for you! Writing an engaging and informative text requires plenty of research and a lot of time, but by outsourcing the work to the professionals you can get rid of that stress and focus on other important duties.