How often should businesses update their website content?

How often should you update your website content

So you’ve just started your new company website – congratulations! A website that’s kept regularly updated with fresh content will be a huge boost for your business. But now you’re maybe wondering, how often should you update your website content? Well we’re here to help.

How often should a website be updated?

There isn’t really a hard and fast rule for how many times you should be posting fresh content. However, you definitely don’t want to fall into the trap of not posting enough. You might be worried about running out of ideas for blog posts, or annoying your customers with too much content. But a website with just one new blog post a month is going to do very little for your business.

How many times have you visited a company’s website in 2020 only to find that their last blog post was more than a year ago? It doesn’t give a very good impression. You begin to doubt how much they have to offer in their field. How up to date are they on industry events if the last relevant blog post was from 2016? You might even question whether the business is still going.

Keep this in mind when deciding how often you should update your website content. Don’t let your customers wonder whether your business is still relevant.

So the question remains, ‘how often should you update your blog?’ If you bear in mind the following pointers when updating your website, you should notice positive results.

How often should you update your website content and what to keep in mind?

Be consistent

Businesses often go through cycles when it comes to their blog. They start one, refresh it religiously with new content for two weeks, then go dark. Then, two months later, they remember their blog again and bombard customers with new posts seven days a week for another two weeks. Rinse and repeat.

Don’t fall into this vicious cycle. When it comes to how to update a website, consistency is key. Your visitors should come to know your posting schedule. If you post twice a week on Mondays and Thursdays, they’ll know to check your site on those days.

Prioritise quality over quantity

Churning out dull and repetitive blog posts five times a week will get you nowhere. Your customers will get tired of reading the same drudgery and will eventually stop clicking through. Two top-quality blog posts a week on fresh, exciting and timely topics will keep your readership engaged on a regular basis.If you put the time and effort into researching and writing blog posts that actually offer your readers something, you will be rewarded.

And if you do find yourself running out of ideas (or time!) to write blog posts, call in our experts with our blog writing services. Don’t be tempted to go machine-generated, as Google advises against automated content in their quality guidelines.

Engage and reward your readers

A tried and tested method of getting visitors to read your new content is through mailing lists. By 2022, an estimated 347 billion emails are expected to be sent on a daily basis. This means your audience is definitely using email. Encourage them to sign up to your email list using freebies such as PDF templates, product samples and cheat sheets.

This all ties in with how often you should update your website content. As well as producing fresh blog posts, you also need to keep your freebies updated. Your audience won’t be tempted to sign up to an email list with the offer of a New Year’s Resolution cheat sheet in June. Forgetting to update these add-ons can make your website look outdated and even lazy.

Use seasonal content to your advantage

We wrote a whole blog post on the benefits of seasonal content. Ideally you want a mix of seasonal and evergreen content. This is important when thinking about how often you should update your website content.

If you sell fairy lights, then you’ll want to ramp up your blog posts in the run up to Christmas. Make the most of the Christmas season. During your quieter times, use evergreen content to establish yourself as an expert in your field.

Visit your own site regularly

It’s all well and good writing a great blog post, pressing publish and then moving on to your next task for the day. But have you taken the time to navigate around your own website and make sure everything is working as it should be? Have you checked all the links on your posts to make sure they’re working? Have you made sure all your company contact details are accurate and up-to-date?

Every time you update your website content, take five minutes to just check everything is up to speed. Looking at your website through the eyes of a visitor will help you spot any weaknesses or areas for improvement.

So how often should you update your website content?

There is no magic, one-size-fits-all formula to answer this question. How often you should update your website really depends on your business!

As long as you avoid going silent for weeks at a time, find a schedule that works for you. A corporate law firm might not have as many opportunities for seasonal content as a travel firm. But that doesn’t mean you shouldn’t be utilising evergreen content to further establish your credentials in your field.

However, there’s a lot to undertake when it comes to updating your website content. Keyword research, choosing the appropriate blog title, time spent researching… If you don’t allocate enough time and energy to it, the results will be lacklustre.

Ask for help to update your website content

If you don’t have the time or your skills lie outside of writing, you should call in the experts. Our writers at Topcontent are professionals and know all the tips and tricks to writing fresh and exciting content that will get your website noticed. Whether you want your landing page updated or need top content article writing, we can help.

Visit our pricing page for full details on how we can help your website succeed.

Content, Blogging

About the author

Abbie Walker
Editorial Writer for TOPCONTENT.COM