All the marketing related posts in one place. Save time by browsing through our easy-to-digest articles covering the latest within SEO, content marketing, PPC, social media and much much more.
A/B testing is a powerhouse tool in the arsenal of any digital marketer aiming to optimize their website. By comparing two versions of a web page to see which performs better, you’re not just guessing
In 2022, we sent an email 📧 to all our clients with a straightforward question: “How did you learn about us?”. This was the result of that survey: 2.7% through social media 10.6% Search Engine
It’s rare these days for a consumer to buy a product without doing any prior research. Before you make a reservation at a new-to-you restaurant, you might ask a friend if they’ve been. If they’re
To be able to find out what to pay a writer, you need to know four numbers: How many words per month the writer produces Cost of checking for plagiarism The full salary of a
If you’re looking to expand your business into a larger global market, you need to be considering translating your website. Not only will this give you an edge over your competitors, it will put your
It’s now quite commonplace for marketers to view customer experience as a journey, from initial awareness through to decision-making. During these different stages, it is an important factor to leverage engaging content at every step
We’ve lost count of the number of times we’ve stressed that having great content is crucial to your success. However, great content alone is not enough. You could pen the freshest and most relevant blog
We all know the importance of quality content. Engage your customers, we hear. Watch your titles, we are told again and again. Use keywords wisely, we read in every content marketing blog post we come
Content calendars are the cornerstone of any great marketing plan and provide a framework for sharing reliable, cohesive content. When you are promoting across multiple marketing channels, a comprehensive and effective content schedule will help
We all recognise and understand that relevant, recent and high-quality content is an integral part of any sound organic SEO marketing strategy. This can include adding fresh, original content to blogs, landing pages and affiliate
The New Year. A time for fresh resolutions, fresh goals. A time to evaluate what’s working and what’s not. A time to implement a content marketing strategy for your new webshop, or revamp the current
Here at Topcontent, we want to help you create the ultimate search engine optimised website. From implementing linking strategy to writing perfect SEO titles, we want your site to be the best it can be.
Digital marketing gurus generally love trade fairs, conferences, summits and conventions! We are all obsessed with the internet and consumed with changing trends. Keeping up with the constant flow of developments can be a real
Congratulations. You are the proud owner of a streamlined webshop or a new website. Now, it’s time to start filling those pages with content. You are now faced with two choices: taking the time and
Welcome to another interview from Topcontent. This time, we asked one of our clients, Dreamlead, to talk to us about their experiences from working with Topcontent. First off, can you tell us a bit about
Apart from premium content, web design is one of the first aspects to meet the eye once a user lands on a site. That’s why every effort should be made to create a streamlined, visually
One way of reaching your target group is to create a facebook group addressing the needs of those individuals. This is the “to get value you have to provide value” approach of communication. This is
A lot of research and observation have been pouring in from the media about the millennial generation for the past few years. Some would claim that they are responsible for the decline (or sometimes even
Has online marketing proved itself to be the only type of valid marketing with any resemblance of ROI? How well does old fashioned snail mail (or “direct mail”) advertising perform these days? Is it even
Some people that we talk with are stuck in the belief that keyword stuffing is the way to go to improve your website ranking. They believe that it’s important to integrate lots of these keywords
How we discovered the correlation between cute dogs and revenue in our search for web traffic. You won’t believe what happened next! In February 2014 we found a blog post that explained how easy it
We first met Darren at an affiliate marketing conference in Lisbon. He was trying to convince highly successful online marketing people, SEO Gurus and PPC sharpshooters, to try what looked like old technology: Direct Mail.
Launching a new product is one of the most exciting moments a company can go through. And it’s even more exciting if the product being launched is aimed at a global market. Whenever that’s the
What is an influencer? Influencer marketing is a form of marketing in which focus is placed on influential people on social media, rather than the target market as a whole. It identifies the individuals who
This is an invitation to join our free Online Marketing Webinar on Wednesday 30th January at 10:00 CET. Because what is better than free webinars, where you can learn from the real experts? Sign up
In addition to great content, photographs are one of the most essential parts of your website. Images are an important tool that, if used right, may do wonders for your content marketing. But how do
It’s the happening of the year. The biggest casino conference in the Mediterranean is upon us. It’s yet again time for the yearly Sigma Malta. And this time it will be even better because we
The Brexit referendum of 2016, won by the leave campaign, still continues to present unintended consequences. Not even companies making their sales online will go unaffected. EU domain Brexit: If you own the wrong type
Over the last few years, Google has reduced the amount of data it gives away free to webmasters. Long gone are the days of Pagerank and landing page keywords. However, there is still one tool
As a website content writer, when adding iGaming content or any other text to websites, there are some things you should avoid if you want to keep your freedom and health. Some of the big